揭秘,铁路官方网站为何命名为“12306”——What背后的大数据密码

揭秘,铁路官方网站为何命名为“12306”——What背后的大数据密码"/

铁路官方网站“12306”的命名,主要基于以下几个原因:
1. "易于记忆和传播 (Easy to Remember and Spread):" 123是一个在中国极其常见的数字组合,简单、直观,几乎人人都能记住。 它朗朗上口,方便口口相传,大大提高了网站和购票服务的知名度。
2. "直接关联功能 (Directly Related to Function):" 1、2、3可以很自然地与购票流程或信息获取步骤联系起来,虽然并非官方严格定义,但民间流传着多种说法,例如: "1" 代表 "铁路 (Railway)" / "一" 等服务等。 "2" 代表 "订" 票 / "二" 手信息(指车票信息)。 "3" 代表 "走" / "三" 方(可能指用户、铁路、商家,但多为民间解读)或直接指 "票"。 无论哪种解释,都强调了网站的核心功能——购买火车票。
3. "寓意吉祥 (Auspicious Meaning):" 在中国文化中,数字“1”常常代表第一、最好,“2”和“3”也是常见的吉数。组合起来寓意着“一路顺风”、“一帆风顺”,为出行者带来美好的祝愿。
4. "唯一性和标识性 (Uniqueness

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经常搭高铁出行的人对“12306”应该不会陌生,它是铁路售票官网和手机App的名称。但这组数字有什么特别的含义吗?

●“12306”其实是全国统一的铁路客户服务热线电话。 资料图片

For those who often travel by high-speed rail, "12306" should be a familiar name, as it is the title of China Railway online ticketing platform including a mobile app and a website. But what is the special significance behind this set of numbers?

“12306”其实是全国统一的铁路客户服务热线电话。不少铁路迷认为,网站和APP的命名,与热线电话保持一致,或许是为了便于记忆。

"12306" is actually the customer service hotline number of the national unified railway. Many railway enthusiasts believe that the reason for naming the online platform the same as the hotline is, perhaps, to make it easier to remember.

至于铁路部门的热线电话为什么是“12306”,相信是由国家工信部统一分配的。中国公共服务类热线电话,大多是以123开头的5位数字。例如,工信部热线电话是12300,外交部全球领事保护与服务紧急热线是12308等等。

It is believed that the hotline "12306" is centrally allocated by the Ministry of Industry and Information Technology(MIIT). Most public service hotline numbers in China start with "123" and are five digits long.For example, the hotline number for MIIT is "12300", and the Global Emergency Call Center for Consular Protection and Services hotline is "12308".

“中国铁路12306网站”于2010年开通,初期提供的服务比较简单,只有查询列车时刻、票价、余票等功能,至2011年才开始售卖电子客票。2013年底,12306手机客户端“铁路12306”开放下载,用户数量不断增加。“12306”服务范围亦拓展至预订“外卖”、预订酒店、租车等。

The "12306 China Railway" website was launched in 2010, initially offering relatively simple services such as checking train schedules, fares, and ticket availability. It started selling e-tickets in 2011.At the end of 2013, the 12306 mobile App "Railway 12306" was launched for download, and the number of users has been increasing ever since. The service scope of "12306" has also been extended to include ordering takeaway, booking hotel, and car rentals, etc.

目前,“12306”已成为全球访问量最大、交易量最大的网上票务系统。2024年春运期间,该系统单日最高访问量,达到了838.8亿次;单日最高售票量达到2,090.1万张,相信数据未来还会继续刷新。

Currently, "12306" has become the online ticketing platform which has the largest number of visits and transactions in the world. During the 2024 Spring Festival travel rush, the platform's single-day peak traffic reached 83.88 billion visits, with a single-day peak ticket sale of 20.901 million. It is believed that the data will continue to be updated in the future.

●郭立新

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发布于 2025-07-29 21:58
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